Roles and Responsibilities
The ideal Performance Marketing Specialist is entrepreneurial andinnovativeout-of-the-box thinking digitalnativewith a get-things-done attitude, who thrives in a fast-paced environment.
If you have an unrelentingdrive for running new tests and experiments on a regularbasis, then this role is for you. Youshouldlove data, but even more, yourelishimplementing changes based oninsights– instead of just creating dashboard.
Your responsibilites include:
1.Planning andManaging campaigns across search, display, social, emailand retargeting networks by conducting extensive keyword research, analysis and testing of keywords and content performance.
2.Ensuring successful campaigns managing bids and budgets to be ableto meet the predefined KPI’s.
3.Optimising campaigns across multiple channels to deliverthe best return on investment.
4.You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisitionwith an implement, test, and measuremind-set.
5.You write content for marketing ads, campaigns and landing pages.
6.You test different value propositions and messages across different channels to find the best angle to introduce ourproduct for each target group.
7.You build and run A/B tests across landing pages and the homepage.
Role:Direct Marketing Manager
Salary: Not Disclosed by Recruiter
Employment Type:Full Time, Permanent
UG:Any Graduate in Any Specialization
PG:Post Graduation Not Required
Doctorate:Doctorate Not Required
Saisun Outsourcing Services Pvt Ltd