Business Analyst Digital Marketing

1 - 6 Years

Job Description

Urgent opening in publication industry - (Delhi)

Designation: Business Analyst - Digital Marketing

Experience: Minimum 1 year

Job Location: Delhi

Salary: 4 LPA

Job Description:

Key Responsibilities will include full ownership of performance for a specific market or product area and the following:
Prior experience in paid search, social media, eCommerce
Come up with new ideas and new ad programs for acquisition, sales or retentions
Work with catalog team, business development team, and other stakeholders to create comprehensive ad campaigns that are ROI focused
Understand consumer behavior and use Data for harness users
Be mathematically inclined and be able to run all sort of analytics
Drive all digital marketing activities including - search marketing (SEO / PPC), display media, mobile and social media, affiliates-marketing, lead generation and digital partnerships
Facebook advertising for lead generation- targeting, budgeting, implementation, optimization, monitoring and analysis of ads
Media strategy: develop media drive research for consumer understanding, market gaps and industry trends
Monitor ROI for bought, own and earned media, initiate tracking studies and campaign effectiveness
Work closely with internal team members for media & touch-point strategy, PR, earned media, customer marketing, retail visibility, market research
Brand communications regularly churn out fresh communication for digital media- through the in-house team as well as creative agencies.
Regular competition mapping and research, media planning and budgeting, in line with the strategic goals of the brand


Proven PPC experience (1-2 years)
Exceptional analytical skills, including data manipulation and strong Excel knowledge
Medium to High Fluency with one or more bid management tools (Adwords, FB UI, Linkedin etc.)
Very results oriented, creative, resourceful, detail-oriented and exceptionally organized
Excellent verbal, written and presentation skills
Very good English (written and verbal)

Relevant subject degree in maths, e-commerce, or digital marketing
Adwords, GAP Certified or similar qualifications
Additional points to candidate with understanding of MySQL, python/R and Tableau/Spotfire
Project management experience
Self-motivated, tenacious problem solver who uses the Initiative
Works to tight deadlines with a can-do attitude


Contact: 9171110707

Interested candidates can upload their C.V on above mail address

Salary: Not Disclosed by Recruiter


Functional Area:Analytics & Business Intelligence

Role Category:Analytics & BI

Role:Business Analyst


Desired Candidate Profile

Please refer to the Job description above

Company Profile

Saisun Outsourcing Services Pvt Ltd

A leading publishing industry
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Contact Company:Saisun Outsourcing Services Pvt Ltd